We hope that over the last couple of months we have given you a better understanding of what social media is, cleared up any misconceptions, and identified how it can used as part of your overarching marketing strategy. These posts may also have sparked some internal debate as to why you should or shouldn’t use social media tools.
This month’s post is written for those of you who are considering implementing a social media strategy in your professional services firm (PSF),
Before we get into our suggested process for social media implementation, something interesting dawned on us whilst researching methods for PSF’s to ‘kick off’ or improve their social media strategy.